Not specified (assumed to be hybrid based on industry trends).
Proven crm experience in e-commerce
Strong data analysis and ga4 skills
Customer segmentation and audience insights
Puma is seeking a CRM Manager for their UK operations, responsible for managing the CRM channel across various platforms to drive customer retention, revenue, and database growth. The role requires a hands-on approach to executing campaigns, analyzing data, and optimizing customer journeys
Job Summary
The CRM Manager is responsible for managing the UK CRM channel across email, app, and membership to drive retention and revenue.
This hands-on role involves executing day-to-day CRM duties, analyzing data, and optimizing customer journeys and segmentation.
Candidates must possess a curious approach that challenges assumptions and strong Excel skills alongside proven e-commerce CRM experience.
Matching Summary
Match Score: 85
Puma is seeking a CRM Manager for their UK operations, responsible for managing the CRM channel across various platforms to drive customer retention, revenue, and database growth. The role requires a hands-on approach to executing campaigns, analyzing data, and optimizing customer journeys.
Skills & Requirements
Must-have
Proven CRM experience in e-commerce
Strong data analysis and GA4 skills
Customer segmentation and audience insights
Mobile app communications and attribution
Email and mobile campaign management
Nice-to-have
Experience with Emarsys platform
Basic Photoshop knowledge
Loyalty programme management experience
Curious problem-solving mindset
Collaboration with global teams
Key Requirements
Proven experience managing CRM in an e-commerce business
Strong understanding of performance marketing channels