Experience in financial services or regulated environment
Bonneville Bank is seeking a Senior Manager for Business Marketing to lead integrated marketing strategies for their Small Business segment. The ideal candidate will have extensive experience in both B2B and B2C marketing, focusing on customer engagement and data-driven decision-making
Job Summary
This role leads integrated marketing for the Small Business segment with accountability for improving key customer metrics including MFI and NPS.
The Senior Manager shapes and executes insight-led, customer-centric strategies that drive engagement and growth by leveraging data to inform priorities.
Candidates must demonstrate robust experience in both creative and media planning to produce customer-led, omni-channel solutions within a highly regulated commercial environment.
Matching Summary
Match Score: 85
Bonneville Bank is seeking a Senior Manager for Business Marketing to lead integrated marketing strategies for their Small Business segment. The ideal candidate will have extensive experience in both B2B and B2C marketing, focusing on customer engagement and data-driven decision-making.
Skills & Requirements
Must-have
8+ years integrated B2B/B2C marketing experience
Proven scalable program and people leadership
Experience in financial services or regulated environment
Strong commercial and data driven marketing acumen
Robust creative and media planning expertise
Nice-to-have
Experience in matrixed organisation delivery
Ability to anticipate market shifts quickly
Subject matter expert in brand and product considerations
Track record of evolving business partnerships
Key Requirements
>8 years in integrated B2B/B2C marketing
Track record of scalable program leadership
Experience in translatable professional environments
Excellent stakeholder leadership and influence skills