Sr. Integrated Marketing Manager - Performance & Run
Keenfootwear
Portland, OR, United States
Base: $135,500 - $143,000; bonus/equity: not speci...
On-site
Translate strategy into integrated gtm briefs
Lead cross-functional briefing and alignment meetings
Orchestrate global gtm planning and readiness reviews
This role serves as the central briefing hub to align Strategy, Brand Communications, and Regional teams for consistent market execution
Job Summary
This role serves as the central briefing hub to align Strategy, Brand Communications, and Regional teams for consistent market execution.
The position requires translating seasonal category strategy into clear, actionable Integrated GTM briefs that define campaign objectives and success metrics.
KEEN is a values-led brand on a mission to create original products and inspire outdoor adventure while donating millions to non-profit causes.
Matching Summary
This role serves as the central briefing hub to align Strategy, Brand Communications, and Regional teams for consistent market execution.
Salary
Base: $135,500 - $143,000; Bonus/Equity: Not specified; Benefits: Competitive total rewards strategy including health and welfare benefits
Skills & Requirements
Must-have
Translate strategy into integrated GTM briefs
Lead cross-functional briefing and alignment meetings
Orchestrate global GTM planning and readiness reviews
Partner with regional marketing teams for activation
Manage governance and cross-functional approval processes
Nice-to-have
Footwear or apparel industry experience preferred
Familiarity with Asana, Smartsheet, or Jira toolchains
Experience with DAM and asset workflow management
Strong comfort working in ambiguous environments
Background in sell-in and sell-thru enablement
Key Requirements
Bachelor's Degree in Business Administration, Marketing, or related field
Six to eight years of experience in integrated marketing programs
Proven cross-functional leadership without authority