Miele X B.V. is seeking a Director of Channel Content to lead the international content strategy across various communication channels. The role involves creating and optimizing channel-specific content while ensuring alignment with the brand’s objectives, requiring strong digital marketing and leadership experience
Job Summary
Responsible for implementing communications and content strategy across all channels and creating & implementing dedicated content strategy per channel.
Develop the channel content strategy for all channels, with regards to channel specific requirements needed for the respective channels in terms of technical specs as well as messaging strategy.
Lead a team Channel Content mngrs and develop R&R and processes to ensure cross functional WoW with Product Content and channel owners.
Matching Summary
Match Score: 85
Miele X B.V. is seeking a Director of Channel Content to lead the international content strategy across various communication channels. The role involves creating and optimizing channel-specific content while ensuring alignment with the brand’s objectives, requiring strong digital marketing and leadership experience.
Skills & Requirements
Must-have
Content strategy across all channels
Channel content strategy development
Content creation and management
KPI definition and performance tracking
Leadership of Channel Content managers
Agency management
Brand voice and tone consistency
Nice-to-have
Data-driven decision-making
Collaboration and networking skills
Team player
AI and automation implementation
Key Requirements
University degree in business studies, marketing/digital management
Over 5 years leadership experience
Experience in communication & content creation
Media planning or performance marketing experience preferred