This role sits within the dedicated analytics team supporting the UK Government account to drive behavior change through data-led strategies
Job Summary
This role sits within the dedicated analytics team supporting the UK Government account to drive behavior change through data-led strategies.
The Senior Manager will lead the development of campaign measurement and KPI frameworks while translating complex client briefs into actionable methodologies.
WPP Media offers a supportive environment with competitive benefits including medical insurance, retirement plans, and significant paid time off.
Matching Summary
This role sits within the dedicated analytics team supporting the UK Government account to drive behavior change through data-led strategies.
Skills & Requirements
Must-have
Marketing Mix Modeling (MMM)
Digital Attribution Analysis
Campaign Measurement Frameworks
Client Leadership & Engagement
Advanced Excel Proficiency
Nice-to-have
Behavior Change Measurement Experience
Data Governance & GDPR Knowledge
Thought Leadership in Insight
Mentorship of Junior Team Members
Third-Party Data Integration
Key Requirements
Proven experience in marketing effectiveness and advanced analytics