Retail Marketing Manager (fl, Tn, Ga)

Lithia & Driveway

South Florida, Tennessee, Georgia, United States
Base: $80,000-$125,000 annually; bonus/equity: not...
Bachelor's degree in business or marketing
Strong understanding of automotive industry
Experience with google analytics and crm systems
The role leads marketing strategies and initiatives for up to 25 Lithia auto dealerships with a focus on driving quality traffic and enhancing customer loyalty

Job Summary

  • The role leads marketing strategies and initiatives for up to 25 Lithia auto dealerships with a focus on driving quality traffic and enhancing customer loyalty.
  • Candidates will leverage internal technology and data analytics to create personalized marketing approaches that improve store performance and profitability.
  • The company offers best-in-class benefits including medical, dental, vision plans, a 401(k) retirement plan, and vehicle purchase discounts.

Matching Summary

The role leads marketing strategies and initiatives for up to 25 Lithia auto dealerships with a focus on driving quality traffic and enhancing customer loyalty.

Salary

Base: $80,000-$125,000 annually; Bonus/Equity: Not specified; Benefits: Medical, Dental, Vision, 401(k), Stock Purchase Plan

Skills & Requirements

Must-have

  • Bachelor's degree in Business or Marketing
  • Strong understanding of automotive industry
  • Experience with Google Analytics and CRM Systems
  • Proficiency in data analysis for ROI evaluation
  • Ability to travel up to 45% of the time

Nice-to-have

  • Entrepreneurial high-performance culture fit
  • Experience fostering OEM relationships locally
  • Strategic partnership with Store Leaders
  • Knowledge of Customer Ecosystem Scorecard

Key Requirements

  • Bachelor's degree required
  • High school graduate or equivalent
  • Must be 18 years or older

Work Rights

Not specified

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