Lead the strategy and evolution of AI-powered nurture programs, identifying opportunities to deepen engagement, improve conversion, and expand pipeline attribution across the funnel
Job Summary
Lead the strategy and evolution of AI-powered nurture programs, identifying opportunities to deepen engagement, improve conversion, and expand pipeline attribution across the funnel.
Own strategy and execution for lifecycle campaigns across email nurture, website personalization, and paid channels with AI workflows embedded throughout.
Conduct complex campaign analysis using both traditional analytics tools and AI-assisted analysis, translating findings into clear recommendations for GTM leadership.
Matching Summary
Lead the strategy and evolution of AI-powered nurture programs, identifying opportunities to deepen engagement, improve conversion, and expand pipeline attribution across the funnel.
Salary
Base: CAD 77,989 - CAD 93,587; Bonus/Equity: Restricted Stock Units (RSUs); Benefits: Not specified
Skills & Requirements
Must-have
AI-driven nurture program expansion
Multi-channel execution with AI
Data analysis and attribution
Cross-functional ownership
Fluency with technical audiences
Nice-to-have
AI-native working style
Passion for meaningful work
Open-source legacy
Key Requirements
3+ years of experience in B2B SaaS demand generation
Demonstrated experience owning a program end-to-end