Develop and execute Account-Based Marketing (ABM) strategies targeting strategic accounts like major supermarkets, convenience stores, and restaurant chains
Job Summary
Develop and execute Account-Based Marketing (ABM) strategies targeting strategic accounts like major supermarkets, convenience stores, and restaurant chains.
Drive new partner acquisition by analyzing market trends and collaborating with the sales team on B2B activation campaigns.
Collaborate with the global marketing team to localize tools and provide market insights, contributing to the optimization of marketing activities.
Matching Summary
Develop and execute Account-Based Marketing (ABM) strategies targeting strategic accounts like major supermarkets, convenience stores, and restaurant chains.
Skills & Requirements
Must-have
Account-Based Marketing (ABM) strategy
B2B marketing and lead generation
Joint marketing and co-branded initiatives
Global matrix organization collaboration
Data-driven performance analysis
Nice-to-have
Food, beverage, or retail industry experience
Business-level English proficiency
Embracing uncertainty and change
Hands-on and self-starter mentality
Passion for sustainability and food waste reduction
Key Requirements
Proven experience in Account-Based Marketing (ABM)
Experience in B2B marketing and lead generation
Experience in joint marketing and co-branded initiatives