Consumer & Business Insights Expert

McDonald's Belgium HQ

Diegem, Brussels Area, Belgium
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Consumer behaviour expertise
Competitive dynamics analysis
Market context understanding
** McDonald's Belgium HQ is seeking a Consumer & Business Insights Expert to enhance their understanding of consumer behavior and competitive dynamics. The role involves translating consumer insights into actionable business strategies, supporting decision-making, and driving commercial impact within the company. **

Job Summary

  • As Consumer & Business Insights Expert, you are the expert on consumer behaviour, competitive dynamics and market context.
  • You translate deep consumer understanding into clear, actionable insights that inform business decisions and drive commercial impact.
  • You actively support the CBI Manager by shaping strategic narratives, preparing insight-driven recommendations, organizing workshops and developing clear decision options for leadership forums.

Matching Summary

Match Score: 75

** McDonald's Belgium HQ is seeking a Consumer & Business Insights Expert to enhance their understanding of consumer behavior and competitive dynamics. The role involves translating consumer insights into actionable business strategies, supporting decision-making, and driving commercial impact within the company. **

Skills & Requirements

Must-have

  • consumer behaviour expertise
  • competitive dynamics analysis
  • market context understanding
  • translate insights into actionable recommendations
  • connect consumer insights with business data
  • quantitative & qualitative research toolkit

Nice-to-have

  • strong consumer empathy
  • sharp market awareness
  • good level of curiosity
  • excellent storytelling power
  • strategic thinking
  • consultative influencing

Key Requirements

  • 4–8 years in Consumer Insights / Market Intelligence / Strategy / Research
  • Experience with creative effectiveness evaluation
  • Fluent in Dutch or French and English

Work Rights

Not specified

Tailored Resume

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