Bm/sbm-tozo Mkt-上海

AstraZeneca

Shanghai, China
Deep understanding of customer insights
Develop brand plan and execution strategy
Coordinate advisory boards and symposia
The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives

Job Summary

  • The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.
  • Candidates must coordinate critical external stakeholder activities including advisory boards, symposia, and conferences while monitoring implementation against market growth metrics.
  • The position involves deep collaboration with medical, sales, and regulatory teams to create effective selling tools and promotional campaigns.

Matching Summary

The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.

Skills & Requirements

Must-have

  • Deep understanding of customer insights
  • Develop brand plan and execution strategy
  • Coordinate advisory boards and symposia
  • Analyze market data and research results
  • Manage agency proposals and projects

Nice-to-have

  • Strong cross-functional communication skills
  • Ability to influence key stakeholders
  • Strategic thinking for long-range planning
  • Creative product campaign development

Key Requirements

  • Knowledge of national healthcare and regulatory environment
  • Understanding of NRDL/PRDL access environments
  • Experience with core, emerging, county, CHC, and retail channels
  • Product and therapy area knowledge
  • Competitor analysis and marketing approach understanding

Work Rights

Not specified

Tailored Resume

Cover Letter