Sr. Demand Generation Manager

Workday

Home Office, USA
Base: $115,200 usd - $204,700 usd; bonus/equity: m...
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Pipeline contribution targets
Demand multi-channel integrated
Webinars and field events
** Workday is seeking a Senior Demand Generation Manager to lead integrated marketing programs that convert awareness into qualified pipeline, enhancing sales outcomes. This fully remote position requires extensive experience in demand generation, campaign strategy, and cross-functional collaboration, with a focus on pipeline contribution across various regions. **

Job Summary

  • Own pipeline contribution targets for demand programs across assigned regions and segments; track and report pipeline influence weekly.
  • Own planning and execution of all assigned webinars and field events from kickoff through post-event nurture, with stakeholder check-ins established 8–12 weeks in advance.
  • The team sits at the intersection of sales, product marketing, and regional GTM, translating company priorities into integrated marketing programs that move buyers through the funnel.

Matching Summary

Match Score: 75

** Workday is seeking a Senior Demand Generation Manager to lead integrated marketing programs that convert awareness into qualified pipeline, enhancing sales outcomes. This fully remote position requires extensive experience in demand generation, campaign strategy, and cross-functional collaboration, with a focus on pipeline contribution across various regions. **

Salary

Base: $115,200 USD - $204,700 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, annual refresh stock grants; Benefits: Comprehensive benefits

Skills & Requirements

Must-have

  • pipeline contribution targets
  • demand multi-channel integrated
  • webinars and field events
  • campaign KPIs tracking
  • marketing platforms proficiency

Nice-to-have

  • curious minds
  • courageous collaborators
  • sun-drenched optimism
  • genuine care
  • bold ideas

Key Requirements

  • 8+ years demand generation experience
  • 8+ years revenue tracking experience
  • Extensive webinar and field event ownership
  • Proficiency in campaign execution and data hygiene
  • Strategic planning and campaign planning experience

Work Rights

Not specified

Tailored Resume

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