Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); bonus/...
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10+ years global b2b marketing experience
8-10+ years marketing to cios or technical buyers
Complex matrixed organization leadership
** Workday is seeking a Campaign Director focused on the CIO persona to lead global marketing strategies that position the company as a leader in enterprise AI. The role requires a seasoned professional with extensive experience in B2B marketing, particularly in technology, to translate complex information into compelling narratives and drive integrated marketing campaigns. **

Job Summary

  • This role defines and drives Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI.
  • The Campaign Director will act as a strategic hub across Marketing, aligning Product Marketing, Brand, Creative, Digital, Field, and Regional teams to a unified plan.
  • Workday offers a flexible work approach requiring at least half of each quarter spent in-office or in the field, combined with competitive compensation including base salary, bonus, and stock grants.

Matching Summary

Match Score: 75

** Workday is seeking a Campaign Director focused on the CIO persona to lead global marketing strategies that position the company as a leader in enterprise AI. The role requires a seasoned professional with extensive experience in B2B marketing, particularly in technology, to translate complex information into compelling narratives and drive integrated marketing campaigns. **

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package available

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs or technical buyers
  • Complex matrixed organization leadership
  • Full-funnel campaign design and orchestration
  • AI and enterprise technology trends knowledge

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and drive
  • Curious minds and courageous collaboration
  • Experience with Salesforce Marketo Tableau
  • Ability to translate complex product portfolios

Key Requirements

  • 10+ years leading global B2B marketing or GTM campaigns
  • 5+ years working in a complex matrixed organization
  • 8-10+ years proven experience marketing to CIOs or developers
  • Strong understanding of enterprise technology trends including AI
  • Proven experience with modern B2B marketing tech stack tools

Work Rights

Not specified

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