The Senior Marketing Data Analyst owns the full spectrum of marketing analytics, transforming data into actionable insights to drive campaign performance, customer engagement, and revenue growth
Job Summary
The Senior Marketing Data Analyst owns the full spectrum of marketing analytics, transforming data into actionable insights to drive campaign performance, customer engagement, and revenue growth.
Responsibilities include establishing KPIs, partnering with cross-functional teams, designing and building reports/dashboards, executing uplift tests, and developing advanced measurement models like MMM and multi-touch attribution.
The role requires expert proficiency in SQL, experience with BI tools and digital marketing analytics tools, and a thorough knowledge of marketing funnels and attribution models.
Matching Summary
The Senior Marketing Data Analyst owns the full spectrum of marketing analytics, transforming data into actionable insights to drive campaign performance, customer engagement, and revenue growth.
Skills & Requirements
Must-have
SQL for complex data manipulation
Python or R for statistical analysis
Marketing attribution and measurement framework
Digital marketing analytics tools
Customer behavior analysis
Uplift tests and experiments
Nice-to-have
Process optimization expertise
Financial document analysis
Leadership for complex projects
Storytelling with data
SEO, PPC, and social media metrics
Key Requirements
5+ years of experience in performance marketing or growth analytics
Bachelor's degree in Statistics, Econometrics, Data Science, or related quantitative field
Expert proficiency in SQL
Experience with BI tools (Power BI, Tableau, Looker)
Significant experience with digital marketing analytics tools
Thorough knowledge of marketing funnels and attribution models
Proficiency in Python or R
Demonstrated success building or deploying marketing mix models (MMM)