Lead the end-to-end media and retail media strategy, investment, and performance agenda—while driving the transformation of media into a true growth engine for the business
Job Summary
Lead the end-to-end media and retail media strategy, investment, and performance agenda—while driving the transformation of media into a true growth engine for the business.
This role goes beyond delivering effective plans. It is about redefining how media creates impact across the full consumer and shopper journey, elevating its role within IMX through stronger integration, sharper investment decisions, and a step-change in effectiveness.
The Director will act as a key orchestrator across Brand, IMX, Commercial, Bottlers, and Agencies, ensuring media is not only executed well—but shapes growth, culture, and competitive advantage.
Matching Summary
Lead the end-to-end media and retail media strategy, investment, and performance agenda—while driving the transformation of media into a true growth engine for the business.
Skills & Requirements
Must-have
Full-funnel media strategy
Audience-centric planning
Retail media agenda
Media investment strategy
Data-driven media ecosystem
Agency and partner negotiations
Nice-to-have
Growth driver transformation
Test & learn at scale
Cross-functional orchestration
Competitive advantage shaping
Key Requirements
12+ years in media strategy, planning, and investment management
Strong experience across digital & performance media
Strong experience across brand media (offline + online)
Strong experience across retail media / eCommerce ecosystems