Owned Media Lead - Sales Market Denmark & Norway

H&M Group

København, Denmark
On-site
5-7 years crm experience
Marketing automation platform proficiency
Email and push channel management
H&M Group is seeking an Owned Media Lead for the Sales Market in Denmark and Norway, responsible for planning and optimizing CRM communication across various digital channels. The ideal candidate will have extensive experience in marketing, particularly in CRM and digital channel management, with strong analytical skills

Job Summary

  • The role involves planning and optimizing CRM communication across multiple digital channels to enable personalized customer journeys.
  • Candidates must leverage Marketing Automation Platforms to drive data-driven campaigns while ensuring alignment between global and local communications.
  • Employees receive a staff discount card usable on all H&M Group brands and are included in the H&M Incentive Program.

Matching Summary

Match Score: 85

H&M Group is seeking an Owned Media Lead for the Sales Market in Denmark and Norway, responsible for planning and optimizing CRM communication across various digital channels. The ideal candidate will have extensive experience in marketing, particularly in CRM and digital channel management, with strong analytical skills.

Skills & Requirements

Must-have

  • 5-7 years CRM experience
  • Marketing Automation Platform proficiency
  • Email and push channel management
  • Customer data segmentation skills
  • Cross-functional collaboration

Nice-to-have

  • SEO knowledge for commercial support
  • Event planning for membership programs
  • Strong stakeholder management
  • Data-driven decision making
  • Retail or e-commerce background

Key Requirements

  • 5–7 years of experience in CRM or media planning
  • Degree in Marketing, Communications, Business or related field
  • Proficiency in campaign performance tracking tools

Work Rights

Not specified

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