Senior Crm Marketing Performance Associate

BetMGM

Base: $79,840 to $99,800 annually; bonus: eligible...
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Enterprise crm platforms (optimove, sfmc, braze)
Lifecycle marketing and campaign orchestration
High-volume campaign qa and deployment
** BetMGM is seeking a Senior CRM Marketing Performance Associate to enhance their CRM capabilities by translating marketing strategies into operational solutions. The role involves collaboration across various departments to ensure effective execution of high-volume campaigns while embracing AI-driven technologies. **

Job Summary

  • This role serves as the strategic operational backbone of the CRM ecosystem, translating marketing strategy into scalable, compliant, and AI-ready solutions.
  • The position involves enabling net-new campaign production capabilities, automation enablement, and rigorous QA to ensure enterprise readiness for 2026 growth priorities.
  • BetMGM offers comprehensive benefits including medical, dental, vision, 401(k) with company match, and professional development reimbursement in a culture committed to inclusivity.

Matching Summary

Match Score: 75

** BetMGM is seeking a Senior CRM Marketing Performance Associate to enhance their CRM capabilities by translating marketing strategies into operational solutions. The role involves collaboration across various departments to ensure effective execution of high-volume campaigns while embracing AI-driven technologies. **

Salary

Base: $79,840 to $99,800 annually; Bonus: Eligible for performance-based bonus plan; Benefits: Medical, Dental, Vision, Life, Disability, 401(k) match, FSA, PTO

Skills & Requirements

Must-have

  • Enterprise CRM platforms (Optimove, SFMC, Braze)
  • Lifecycle marketing and campaign orchestration
  • High-volume campaign QA and deployment
  • Regulated environment compliance experience
  • Customer data models and behavioral signals
  • Reusable component and templating frameworks
  • A/B and multivariate testing execution

Nice-to-have

  • AI-driven marketing capabilities exposure
  • Cross-functional collaboration skills
  • Fast-paced high-volume environment experience
  • Scalable process building ability
  • Technical concept translation to business impact

Key Requirements

  • Hands-on experience with enterprise CRM platforms
  • Proven experience in regulated gaming environments
  • Legal authorization to work in the U.S. without sponsorship
  • Ability to obtain state gaming licensing
  • Strong attention to detail on logic and compliance

Work Rights

Must have legal authorization to work in the U.S.

Tailored Resume

Cover Letter