Lifecycle Marketing Manager, Retention

Grow Therapy

New York, NY, United States
Base: $144,000–$168,000 usd annually; bonus/equity...
On-site
5+ years lifecycle or retention experience
Enterprise esp platform expertise braze iterable
Technical journey buildout and html email skills
Grow Therapy is seeking a technically strong Lifecycle Manager to own the strategy and execution of their retention program across a three-sided marketplace

Job Summary

  • Grow Therapy is seeking a technically strong Lifecycle Manager to own the strategy and execution of their retention program across a three-sided marketplace.
  • The role requires deep expertise in enterprise platforms like Braze or Iterable to manage complex journeys, segmentation, and A/B testing without direct engineering support.
  • Candidates will benefit from comprehensive health coverage, up to 18 weeks of paid parental leave, and flexible PTO with dedicated mental health support.

Matching Summary

Grow Therapy is seeking a technically strong Lifecycle Manager to own the strategy and execution of their retention program across a three-sided marketplace.

Salary

Base: $144,000–$168,000 USD Annually; Bonus/Equity: Equity opportunities included; Benefits: Comprehensive health, 401(k), meal stipends, wellness apps

Skills & Requirements

Must-have

  • 5+ years lifecycle or retention experience
  • Enterprise ESP platform expertise Braze Iterable
  • Technical journey buildout and HTML email skills
  • Platform migration and infrastructure project leadership
  • Cross-functional stakeholder management

Nice-to-have

  • Customer.io platform experience
  • Data architecture fluency
  • Mission-driven entrepreneurial mindset
  • Strong operational process documentation
  • Ability to work independently with minimal oversight

Key Requirements

  • 5+ years experience in lifecycle, retention, or marketing automation
  • 2+ years owning a channel or program end-to-end
  • Experience navigating a platform migration or major technical transition

Work Rights

Not specified

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