General Manager

Wppmedia

Mumbai, India
On-site
Fmcg media planning expertise
Excel and mathematical modeling skills
Data-driven insights generation
Working on one of India’s largest FMCGs to bring them best practices on media platforms and changing audience behaviours

Job Summary

  • Working on one of India’s largest FMCGs to bring them best practices on media platforms and changing audience behaviours.
  • This is an integrated strategy role with expectations to deliver hands-on, granular insights on improving TV and digital planning.
  • The role is high on analytical skills, with complete command over large quantum of media data, generating and testing hypothesis, drawing insights & presenting to client top management.

Matching Summary

Working on one of India’s largest FMCGs to bring them best practices on media platforms and changing audience behaviours.

Skills & Requirements

Must-have

  • FMCG media planning expertise
  • Excel and mathematical modeling skills
  • Data-driven insights generation
  • Client top management presentation
  • TV planning with BARC YUMI knowledge

Nice-to-have

  • Embrace WPP & WPP Media core values
  • Lead collectively to inspire creativity
  • Cultivate trust and balance experiences
  • Champion growth and development

Key Requirements

  • 12 years in media agency strategy/planning
  • Worked with Top 10 FMCG advertisers
  • Developed annual media plans and TV strategy
  • Industry network with Google, Meta
  • Exposure to analytics and measurement frameworks

Work Rights

Not specified

Tailored Resume

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