The role advances Lilly Türkiye's Disease State Education marketing capabilities by developing innovative consumer strategies across multiple therapeutic areas
Job Summary
The role advances Lilly Türkiye's Disease State Education marketing capabilities by developing innovative consumer strategies across multiple therapeutic areas.
The manager leads cross-functional teams internally with brand and global teams, and externally with creative and media agencies to implement data-driven campaigns.
Continuous performance measurement and optimization are key components, requiring the integration of consumer insights into brand strategies for effective marketing.
Matching Summary
The role advances Lilly Türkiye's Disease State Education marketing capabilities by developing innovative consumer strategies across multiple therapeutic areas.
Skills & Requirements
Must-have
5+ years consumer marketing experience
Multinational FMCG environment experience
Cross-functional team leadership
Creative agency management
Digital media execution
Data-driven performance optimization
Nice-to-have
Strategic thinking skills
Strong collaboration abilities
Experience creating precedents
Insight-based messaging development
Key Requirements
Minimum 5 years relevant marketing experience
Experience in multinational FMCG environment
Proven track record leading cross-regional projects