Marketing Research & Insights Manager

Generac Power Systems Inc

Pewaukee, Wisconsin, United States
5+ years market research leadership experience
Expertise in qualitative and quantitative methodologies
Advanced excel and spss proficiency required
The role involves designing and executing research projects to inform business strategies for a leading energy technology company

Job Summary

  • The role involves designing and executing research projects to inform business strategies for a leading energy technology company.
  • Candidates will manage ongoing voice of customer programs and integrate diverse data sources to uncover impactful insights.
  • The position requires translating complex data into clear, actionable presentations for executive leadership and cross-functional teams.

Matching Summary

The role involves designing and executing research projects to inform business strategies for a leading energy technology company.

Skills & Requirements

Must-have

  • 5+ years market research leadership experience
  • Expertise in qualitative and quantitative methodologies
  • Advanced Excel and SPSS proficiency required

Nice-to-have

  • Experience on consultant or supplier side
  • Relevant research certifications preferred
  • Passion for advocating consumer perspective

Key Requirements

  • Bachelor's degree in marketing, Business Administration, Psychology, or related field
  • Minimum 5 years of leadership experience in market research
  • Strong preference for consultant/supplier side experience with mixed methods skills

Work Rights

Not specified

Tailored Resume

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