Manager, Imx - Customer Marketing, Digital Commerce

Coca-Cola HBC AG

Shanghai, China
Hybrid
3-8 years ecommerce experience in china
Proven ownership of large-scale digital campaigns
Strong commercial acumen and p&l orientation
This role defines and leads the digital commerce activation strategy across China's eCommerce, O2O, and social commerce platforms

Job Summary

  • This role defines and leads the digital commerce activation strategy across China's eCommerce, O2O, and social commerce platforms.
  • The selected candidate will directly impact digital channel P&L performance while influencing cross-functional investment decisions.
  • The position offers high visibility with opportunities to shape portfolio decisions and grow into broader strategy or category leadership roles.

Matching Summary

This role defines and leads the digital commerce activation strategy across China's eCommerce, O2O, and social commerce platforms.

Skills & Requirements

Must-have

  • 3-8 years eCommerce experience in China
  • Proven ownership of large-scale digital campaigns
  • Strong commercial acumen and P&L orientation
  • Advanced analytical capability for data-led optimization
  • Experience with O2O and social commerce platforms

Nice-to-have

  • FMCG industry background preferred
  • MBA degree qualification
  • Experience shaping long-range channel strategy
  • Demonstrated influence in matrixed organizations

Key Requirements

  • Bachelor's degree required; MBA preferred
  • Must be based in Shanghai for hybrid work setup
  • 3-8 years experience in eCommerce or digital strategy

Work Rights

Not specified

Tailored Resume

Cover Letter