Retention & Engagement Manager, Hbo Max, Anz (9 Months Contract)

Warner Bros. Discovery UK

ANZ, Australia
5-7+ years crm or retention marketing experience
Hands-on expertise with braze marketing automation
Strong understanding of lifecycle marketing strategies
This role involves owning the end-to-end retention and engagement marketing roadmap across APAC with a strong focus on the ANZ market

Job Summary

  • This role involves owning the end-to-end retention and engagement marketing roadmap across APAC with a strong focus on the ANZ market.
  • You will design personalized cross-channel campaigns using data segmentation to drive sustained viewing and customer loyalty.
  • The position offers the opportunity to work on one of the world's most iconic entertainment portfolios at a pivotal growth moment for HBO Max.

Matching Summary

This role involves owning the end-to-end retention and engagement marketing roadmap across APAC with a strong focus on the ANZ market.

Skills & Requirements

Must-have

  • 5-7+ years CRM or retention marketing experience
  • Hands-on expertise with Braze marketing automation
  • Strong understanding of lifecycle marketing strategies
  • Experience running A/B and multivariate testing programs
  • Proficiency in analytics tools like Looker

Nice-to-have

  • Relevant platform certifications
  • Sensitivity to tone for ANZ markets
  • Excellent stakeholder management skills
  • Ability to manage multiple priorities simultaneously
  • Exceptional written English communication

Key Requirements

  • 5–7+ years of experience in CRM, lifecycle, or retention marketing
  • Subscription, digital, or e-commerce business background preferred
  • Employment through an external agency vendor

Work Rights

Not specified

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