The role involves collaborating with cross-functional global and regional teams to implement brand strategy aligned with the vision to drive sustainable growth
Job Summary
The role involves collaborating with cross-functional global and regional teams to implement brand strategy aligned with the vision to drive sustainable growth.
You will be responsible for developing product and packaging initiatives, implementing pricing strategies, and executing integrated marketing communication plans.
This position requires translating consumer and market insights into actionable recommendations to drive brand penetration, frequency, and equity in Vietnam.
Matching Summary
The role involves collaborating with cross-functional global and regional teams to implement brand strategy aligned with the vision to drive sustainable growth.
Skills & Requirements
Must-have
FMCG marketing experience
Brand planning and strategy
Consumer insights analysis
Product innovation management
Integrated marketing communications
Nice-to-have
Creative mindset with commercial acumen
Strong stakeholder management skills
Growth mindset and ambiguity tolerance
Project management from design to completion
Key Requirements
University qualification in marketing or related field
Minimum 1 year of marketing experience in same position