Lead audience research using syndicated and first-party data
Develop and manage media plans and forecasts
Define creative specifications and measurement frameworks
The Media Planning Manager is responsible for developing data-driven, innovative media plans that ensure marketing campaigns reach the right audiences in the most effective way
Job Summary
The Media Planning Manager is responsible for developing data-driven, innovative media plans that ensure marketing campaigns reach the right audiences in the most effective way.
This role acts as a trusted advisor who deeply understands clients' businesses, objectives, and broader marketing context while orchestrating end-to-end campaign delivery.
WPP fosters a culture of creativity, belonging, and continuous learning, providing exciting career opportunities to help people grow.
Matching Summary
The Media Planning Manager is responsible for developing data-driven, innovative media plans that ensure marketing campaigns reach the right audiences in the most effective way.
Skills & Requirements
Must-have
Lead audience research using syndicated and first-party data
Develop and manage media plans and forecasts
Define creative specifications and measurement frameworks
Oversee campaign setup and launch ensuring quality
Act as primary day-to-day client lead
Nice-to-have
Strong client partnership and relationship building skills
Deep knowledge of digital media levers
Experience with operational excellence and billing compliance
Ability to translate complex objectives into clear plans
Key Requirements
Experience in media planning discipline
Proficiency in data analysis and consumer behavior insights
Project management support across campaign lifecycle