Strategic Writer

ccom.unh.edu

Keene, New Hampshire, US
$47,920.00 - $85,410.00; not specified; not specif...
Not specified
Content architecture for marketing
Conversion-focused content creation
Editorial style guide management
Keene State College is seeking a Strategic Writer to develop compelling, conversion-focused content for marketing and enrollment initiatives. The ideal candidate will have a background in content strategy and copywriting, with a strong portfolio demonstrating multi-channel writing experience

Job Summary

  • The Strategic Writer will serve as the primary content architect for the college’s marketing and enrollment initiatives, developing compelling, conversion-focused content across multiple channels.
  • Responsibilities include managing the editorial style guide, crafting key messages and calls-to-action, and ensuring consistency of voice across all marketing materials.
  • The role involves creating content for web pages, email marketing, social media, advertising, video scripts, blogs, articles, and feature stories, with an emphasis on repurposing content across channels.

Matching Summary

Match Score: 85

Keene State College is seeking a Strategic Writer to develop compelling, conversion-focused content for marketing and enrollment initiatives. The ideal candidate will have a background in content strategy and copywriting, with a strong portfolio demonstrating multi-channel writing experience.

Salary

$47,920.00 - $85,410.00; Not specified; Not specified

Skills & Requirements

Must-have

  • Content architecture for marketing
  • Conversion-focused content creation
  • Editorial style guide management
  • Key message and CTA development
  • Audience persona creation
  • SEO and CRO best practices
  • Email marketing sequence writing

Nice-to-have

  • Strategic thinking and alignment
  • Skilled in diverse audience storytelling
  • Data-driven messaging refinement
  • Experience in higher education

Key Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • 3+ years of experience in content strategy, copywriting, or editorial roles
  • Strong portfolio demonstrating multi-channel writing
  • Familiarity with SEO, CRO, and digital marketing best practices
  • Experience with email automation and social media management tools
  • Ability to manage multiple projects under tight deadlines

Work Rights

Not specified

Tailored Resume

Cover Letter