Director, China Marketing

Popsockets LLC

Shanghai, China
On-site
Chinese consumer culture
Marketing strategy development
Brand campaign execution
This is a role for someone who is deeply embedded in Chinese consumer culture, energized by building things, and ready to own the full marketing function for one of the world's most iconic phone accessory brands

Job Summary

  • This is a role for someone who is deeply embedded in Chinese consumer culture, energized by building things, and ready to own the full marketing function for one of the world's most iconic phone accessory brands.
  • You will lead every dimension of PopSockets' China marketing: from developing a sharp, insight-driven consumer strategy to executing standout brand campaigns, product launches, social media programs, and consumer experiences that earn genuine brand love.
  • This is not an execution role — it's a leadership role that sets the vision, raises the creative bar, and builds the playbook for how PopSockets wins with Chinese consumers.

Matching Summary

This is a role for someone who is deeply embedded in Chinese consumer culture, energized by building things, and ready to own the full marketing function for one of the world's most iconic phone accessory brands.

Skills & Requirements

Must-have

  • Chinese consumer culture
  • Marketing strategy development
  • Brand campaign execution
  • Product launch management
  • Social media programs
  • Consumer experiences

Nice-to-have

  • Building things
  • Raising creative bar
  • Setting vision

Key Requirements

  • Director-level marketing leader
  • Reporting to the GM, China
  • Dotted line to the VP of Global Brand & Marketing

Work Rights

Not specified

Tailored Resume

Cover Letter