Join Our Relationship Marketing Strategy Network At Merkle

Dentsu

New York, United States
Not specified; not specified; medical, vision, den...
Fully remote
Omnichannel marketing strategy development
First-party data personalization expertise
Customer segmentation and persona design
The role involves leading the creation of integrated, omnichannel marketing strategies across CRM, email, SMS, mobile app, and web channels

Job Summary

  • The role involves leading the creation of integrated, omnichannel marketing strategies across CRM, email, SMS, mobile app, and web channels.
  • Candidates will partner with media, analytics, and delivery teams to design segmentation and customer journeys that support a 1:1 people-based marketing approach.
  • Benefits include medical, vision, dental insurance, 401k, flexible paid time off, and at least 15 paid holidays per year.

Matching Summary

The role involves leading the creation of integrated, omnichannel marketing strategies across CRM, email, SMS, mobile app, and web channels.

Salary

Not specified; Not specified; Medical, vision, dental, 401k, PTO included

Skills & Requirements

Must-have

  • Omnichannel marketing strategy development
  • First-party data personalization expertise
  • Customer segmentation and persona design
  • Salesforce Marketing Cloud or similar platforms
  • Client-facing strategic leadership

Nice-to-have

  • Strong storytelling and presentation skills
  • Curiosity about emerging technology trends
  • Experience with cross-functional team collaboration
  • Data-driven decision-making capabilities

Key Requirements

  • Extensive experience in omnichannel customer marketing
  • Proven background working with first-party data
  • Understanding of segmentation methodologies and journey design
  • Familiarity with enterprise marketing automation platforms

Work Rights

Not specified

Tailored Resume

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