Director, Field Marketing Neurology & Oncology Referrers

GE HealthCare

$192,000.00-$288,000.00 annual; performance based ...
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Regional demand generation
On-label product education
Go-to-market execution with sales
** GE HealthCare is seeking a Director of Field Marketing for Neurology and Oncology, responsible for leading U.S. field marketing strategies and execution. The role involves managing regional demand generation initiatives, collaborating with sales teams, and ensuring compliance across marketing activities. **

Job Summary

  • The Director of Field Marketing will lead the U.S. field marketing strategy and execution across Neurology and Oncology for the pharmaceutical diagnostics (PDx) segment.
  • This leader will drive regional demand generation, deliver on-label product related education, coordinate go-to-market execution with sales, and tailor national marketing strategies to local market dynamics.
  • GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.

Matching Summary

Match Score: 75

** GE HealthCare is seeking a Director of Field Marketing for Neurology and Oncology, responsible for leading U.S. field marketing strategies and execution. The role involves managing regional demand generation initiatives, collaborating with sales teams, and ensuring compliance across marketing activities. **

Salary

$192,000.00-$288,000.00 Annual; Performance based incentive compensation; Competitive benefits package

Skills & Requirements

Must-have

  • Regional demand generation
  • On-label product education
  • Go-to-market execution with sales
  • Tailor national strategies to local markets
  • Manage and mentor field marketing team
  • Design and track marketing KPIs
  • Integrate clinical voice of field

Nice-to-have

  • Strong sales coaching background
  • Change management and team scaling
  • Deep knowledge of B2B2C healthcare models

Key Requirements

  • 10+ years of pharmaceutical marketing experience
  • Experience launching complex pharmaceutical diagnostics
  • Bachelor’s degree in science, Social Sciences, Marketing, Business, or related
  • Willingness to travel 50% of the time

Work Rights

Must be legally authorized to work in the US

Tailored Resume

Cover Letter