This role is focused on driving renewal conversion, leveraging direct-to-consumer marketing strategies to retain customers and maximize lifetime value
Job Summary
This role is focused on driving renewal conversion, leveraging direct-to-consumer marketing strategies to retain customers and maximize lifetime value.
As a strategic partner to internal teams and external clients, you will drive consumer engagement, client program performance, and overall business growth through data-driven insights, cross-functional leadership, and innovative marketing solutions.
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases.
Matching Summary
This role is focused on driving renewal conversion, leveraging direct-to-consumer marketing strategies to retain customers and maximize lifetime value.
Salary
Base: $103,800.00 - $173,300.00; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Direct-to-consumer marketing strategies
Customer retention and lifetime value
Data-driven insights and personalization
Lifecycle optimization and journey mapping
Email, SMS, and automated programs
A/B and multivariate testing
Nice-to-have
Innovative marketing solutions
Strategic partner to internal teams
AI and advanced martech leverage
Ownership-focused approach
Key Requirements
Bachelor’s degree in Marketing, Business Administration, Product Management, or related field
Home Warranty or home services industry experience
Minimum of 8 years relevant marketing experience
Minimum of 5 years consumer marketing experience
Demonstrated success in driving renewal conversion and retention performance
Experience in a matrixed, fast-paced, dynamic environment