Senior Manager, Consumer Lifecycle Marketing, New Verticals + Occasions

Doordashusa

New York, NY, United States
On-site
Consumer lifecycle strategy
Cross-channel campaign execution
Data-driven campaign analysis
Lead two distinct but highly complementary teams focused on New Verticals and Occasions to drive adoption, engagement, and retention

Job Summary

  • Lead two distinct but highly complementary teams focused on New Verticals and Occasions to drive adoption, engagement, and retention.
  • Define and evolve the lifecycle vision across both domains, translating business priorities into CRM strategies and leading data-driven campaigns.
  • Partner closely with Strategy & Operations, Product, Product Marketing, Analytics, Brand, and Marketing Operations to build and execute cohesive lifecycle strategies.

Matching Summary

Lead two distinct but highly complementary teams focused on New Verticals and Occasions to drive adoption, engagement, and retention.

Skills & Requirements

Must-have

  • Consumer lifecycle strategy
  • Cross-channel campaign execution
  • Data-driven campaign analysis
  • New Verticals adoption and retention
  • Occasions-based marketing campaigns

Nice-to-have

  • Balancing always-on and moment-based strategies
  • Leading and developing marketing teams
  • Customer experience passion

Key Requirements

  • 8+ years in lifecycle marketing or CRM
  • 4+ years managing high-performing teams
  • Experience with CRM technology (e.g., Braze, Iterable)
  • Bachelor's degree or equivalent experience

Work Rights

Not specified

Tailored Resume

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