Associate Business Analyst

PayU India Innovations Pvt Ltd

Gurgaon, India
On-site
2+ years experience as marketing analyst
Expert in ad platforms and campaign metrics
Strong sql and database query skills
The role focuses on developing deep user insights from hundreds of millions of transactions to help businesses improve marketing campaign efficacy

Job Summary

  • The role focuses on developing deep user insights from hundreds of millions of transactions to help businesses improve marketing campaign efficacy.
  • You will serve as the main point of contact for clients, managing audience analytics from requirement gathering to campaign execution and tracking.
  • PayU Innovations is building digital insights and AI/ML capabilities to drive growth, offering a chance to shape efforts in a rapidly growing market.

Matching Summary

The role focuses on developing deep user insights from hundreds of millions of transactions to help businesses improve marketing campaign efficacy.

Skills & Requirements

Must-have

  • 2+ years experience as Marketing Analyst
  • Expert in Ad platforms and campaign metrics
  • Strong SQL and database query skills
  • Deep understanding of CAC, ROAS, LTV metrics
  • Client communication and stakeholder management

Nice-to-have

  • Python knowledge for data analysis
  • MBA degree preferred
  • High-energy go-getter attitude
  • Experience with AI/ML capabilities
  • Ability to function in high volume setting

Key Requirements

  • Undergraduate or graduate degree in quantitative field
  • 2+ years of experience in Marketing Analyst role
  • MBA is a plus

Work Rights

Not specified

Tailored Resume

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