Senior Manager, Innovation - Sparkling

Coca-Cola HBC AG

Shanghai, China
**
Fluent english and mandarin language skills
6+ years fmcg brand marketing experience
Consumer insight to innovation concept conversion
** Coca-Cola HBC AG is seeking a Senior Manager for Innovation in their Sparkling category, based in Shanghai, China. The ideal candidate will have extensive experience in brand marketing and innovation, specifically within the FMCG sector, and fluency in both English and Mandarin. **

Job Summary

  • This role focuses on translating consumer insights and cultural signals into compelling product concepts and packaging ideas for the full Sparkling portfolio.
  • The selected candidate must be based in Shanghai and follow a hybrid work setup, as this position is not fully remote.
  • Candidates will partner with category, insights, commercial, and R&D stakeholders to shape the early innovation funnel ensuring brand ambition is embedded.

Matching Summary

Match Score: 75

** Coca-Cola HBC AG is seeking a Senior Manager for Innovation in their Sparkling category, based in Shanghai, China. The ideal candidate will have extensive experience in brand marketing and innovation, specifically within the FMCG sector, and fluency in both English and Mandarin. **

Skills & Requirements

Must-have

  • Fluent English and Mandarin language skills
  • 6+ years FMCG brand marketing experience
  • Consumer insight to innovation concept conversion

Nice-to-have

  • Experience in Sparkling or beverages industry
  • Familiarity with youth culture and digital ecosystems
  • Strong storytelling and persuasive communication skills

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 6+ years of experience in brand marketing or innovation within FMCG
  • Fluency in both English and Mandarin required

Work Rights

Must be based in Shanghai; limited domestic relocation available

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