Lion Street is seeking a Director of Content and Social Marketing to create accessible content on insurance and Medicare topics for both senior and agent audiences. The ideal candidate will have over six years of marketing leadership experience, strong writing skills, and expertise in SEO
Job Summary
Translate complicated insurance and Medicare topics into plain English for senior and agent audiences.
Manage content calendars, research keywords, and track content performance to adjust strategy accordingly.
Ensure all content meets Medicare marketing regulations and maintain HPMS certification to submit materials to CMS.
Matching Summary
Match Score: 85
Lion Street is seeking a Director of Content and Social Marketing to create accessible content on insurance and Medicare topics for both senior and agent audiences. The ideal candidate will have over six years of marketing leadership experience, strong writing skills, and expertise in SEO.
Skills & Requirements
Must-have
content marketing strategy
SEO optimization
email newsletter creation
social media post writing
website content updates
Nice-to-have
translating complex topics
empowering agent resources
brand storytelling
team management
Key Requirements
6+ years of marketing leadership experience
Bachelor's degree in English, journalism, or related field
Experience managing teams and cross-functional projects
Skilled in SEO, analytics platforms, and content management systems