Deep knowledge of cultural trends and experiential models
Proven track record in brand partnership negotiation
The role is responsible for fostering brand thought leadership by developing a comprehensive culture strategy that defines cultural platforms and execution frameworks
Job Summary
The role is responsible for fostering brand thought leadership by developing a comprehensive culture strategy that defines cultural platforms and execution frameworks.
Candidates must identify, negotiate, and execute strategic in-culture partnerships and sponsorships to enhance brand reputation and drive consumer engagement.
The position requires leading the team to embed an editorial mindset, ensuring all brand plans tell cohesive stories leveraging culturally relevant moments.
Matching Summary
The role is responsible for fostering brand thought leadership by developing a comprehensive culture strategy that defines cultural platforms and execution frameworks.
Skills & Requirements
Must-have
5+ years marketing experience in IPS or FMCG
Deep knowledge of cultural trends and experiential models
Proven track record in brand partnership negotiation
Experience with budget management for marketing activities
Ability to lead teams and manage external stakeholders
Nice-to-have
Passion for embedding brands in culture
Digital first mindset across PR and social media
Experience with experimentation and failure
Strong editorial mindset for storytelling
Ability to drive business change and new thinking
Key Requirements
Minimum 5 years experience in IPS/FMCG/Luxury categories
Leadership experience managing experiences and sponsorship teams
Demonstrated ability to set vision and drive execution at pace