Influencer And Content Creator Strategist (contract)

PlayStation

Toronto, Ontario, Canada
On-site
5+ years influencer marketing experience
Paid and earned program management
Creator relationship building
This role leads influencer initiatives in Canada, owning both high-impact paid partnerships and the ongoing talent partnership program to drive cultural impact around game launches

Job Summary

  • This role leads influencer initiatives in Canada, owning both high-impact paid partnerships and the ongoing talent partnership program to drive cultural impact around game launches.
  • The successful candidate will manage end-to-end creator sourcing, negotiation, briefing, and reporting while ensuring alignment with global brand objectives and local market realities.
  • As a key member of the Global Communications team, you will foster positive relationships with creators and power users to generate measurable excitement across platforms like YouTube, TikTok, and Twitch.

Matching Summary

This role leads influencer initiatives in Canada, owning both high-impact paid partnerships and the ongoing talent partnership program to drive cultural impact around game launches.

Skills & Requirements

Must-have

  • 5+ years influencer marketing experience
  • Paid and earned program management
  • Creator relationship building
  • Campaign budget forecasting
  • Content strategy development
  • Performance metrics analysis

Nice-to-have

  • Gaming community passion
  • Hybrid work flexibility
  • Agency collaboration skills
  • Brand safety compliance knowledge
  • Cultural trend awareness

Key Requirements

  • Bachelor's degree or equivalent
  • 5+ years experience in influencer marketing
  • Experience with consumer-facing brands
  • Proven track record managing creator relationships
  • Ability to manage multiple priorities in fast-paced environment

Work Rights

Must be within driving distance of Toronto office or East Coast based remote

Tailored Resume

Cover Letter