Marketing Sciences Vice President

fanduel.design

New York City, US
On-site
Marketing mix modeling (mmm)
Attribution and incrementality testing
Experimental design and causal inference
Define and lead how FanDuel measures the effectiveness of media investments, sponsorships, and strategic partnerships

Job Summary

  • Define and lead how FanDuel measures the effectiveness of media investments, sponsorships, and strategic partnerships.
  • Shape the strategy and framework for evaluating the performance and commercial impact of media investments across various channels.
  • Build scalable measurement frameworks, develop robust analytics tools and dashboards, and translate insights into strategic recommendations.

Matching Summary

Define and lead how FanDuel measures the effectiveness of media investments, sponsorships, and strategic partnerships.

Skills & Requirements

Must-have

  • Marketing Mix Modeling (MMM)
  • Attribution and incrementality testing
  • Experimental design and causal inference
  • Media and sponsorship performance analysis
  • Modern measurement methodologies
  • Advanced analytics tools

Nice-to-have

  • AI and machine learning techniques
  • Sports media ecosystem knowledge
  • Regulated industries experience

Key Requirements

  • 12+ years of experience in marketing analytics, marketing science, or media measurement
  • Experience in media agencies, marketing consultancies, or advanced analytics organizations
  • Proficiency with SQL, Python, R, or similar
  • Experience with Tableau, Looker, Power BI, or similar
  • Bachelor’s Degree in a quantitative field (advanced degree preferred)

Work Rights

Not specified

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