The USTA is seeking a Director of Digital Engagement to lead the strategic and operational aspects of digital initiatives aimed at enhancing engagement across the tennis ecosystem. The ideal candidate will possess extensive experience in digital engagement, CRM management, and budget oversight, with a strong emphasis on data-driven decision-making and team mentorship
Job Summary
The role serves as the strategic center for executing data-driven digital programs across the entire tennis ecosystem including players, coaches, and volunteers.
Candidates must demonstrate proven financial stewardship by managing multi-million dollar budgets and establishing clear metrics for ROI and Cost Per Acquisition.
The position offers a comprehensive benefits package including generous paid time off, a 401(k) match up to 6.5%, and up to $7,000 in tuition reimbursement.
Matching Summary
Match Score: 85
The USTA is seeking a Director of Digital Engagement to lead the strategic and operational aspects of digital initiatives aimed at enhancing engagement across the tennis ecosystem. The ideal candidate will possess extensive experience in digital engagement, CRM management, and budget oversight, with a strong emphasis on data-driven decision-making and team mentorship.
Salary
Base: $160,000-185,000.00 annual; Bonus: Eligible for Incentive Compensation Plan (ICP); Benefits: Comprehensive medical, dental, vision, 401(k) match, PTO, and tuition reimbursement
Skills & Requirements
Must-have
Enterprise CRM management experience
Multi-channel digital journey orchestration
Budget ownership and ROI accountability
Team mentorship and leadership skills
Data-driven performance analysis expertise
Nice-to-have
Knowledge of Large Language Models (LLMs)
Experience with agentic workflows
Generative Engine Optimization (GEO) strategy
Cross-functional stakeholder alignment
Passion for growing the sport of tennis
Key Requirements
Minimum 8+ years progressive experience in digital engagement