The role supports the day‑to‑day management and optimisation of our marketing automation platform and helps marketing and sales colleagues deliver effective communications to advisers, clients and customers
Job Summary
The role supports the day‑to‑day management and optimisation of our marketing automation platform and helps marketing and sales colleagues deliver effective communications to advisers, clients and customers.
At M&G, we’re committed to helping you thrive and supporting your wellbeing, both at work and beyond.
We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent.
Matching Summary
The role supports the day‑to‑day management and optimisation of our marketing automation platform and helps marketing and sales colleagues deliver effective communications to advisers, clients and customers.
Skills & Requirements
Must-have
Marketing automation platform experience
Data management and governance
CRM integration knowledge
HTML and CSS for email customization
Email marketing and lead nurturing
Nice-to-have
Passion for email marketing
Dynamic and enthusiastic individual
Collaborative digital marketing team
Exceptional talent attraction
Flexible working arrangements
Key Requirements
At least 2 years' experience with marketing automation platforms
Strong understanding of data management frameworks
Some technical knowledge including process mapping
Basic understanding of HTML and CSS
Strong analytical skills
Experience in email marketing and lead nurturing strategies