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Caterpillar of Australia is seeking a Localized Marketing Manager for its Building Construction Product division, focusing on enhancing marketing strategies for Cat Compact. The position involves consulting with dealers, leading a team, and implementing marketing initiatives to boost customer engagement and sales.
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Job Summary
Serve as the primary consultant to dealers with Cat Compact locations on marketing tactics designed to attract customers into Cat Compact stores, with a focus on increasing walk‑in traffic, lead volume, and retail conversions.
Lead, develop, and coach one or more team members, fostering strong capability in both strategic planning and execution; balance people leadership with hands-on contribution as a working manager.
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience.
Matching Summary
Match Score: 75
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Caterpillar of Australia is seeking a Localized Marketing Manager for its Building Construction Product division, focusing on enhancing marketing strategies for Cat Compact. The position involves consulting with dealers, leading a team, and implementing marketing initiatives to boost customer engagement and sales.
**
Salary
Base: $147,760.00 - $221,640.00; Bonus/Equity: Incentive bonus; Benefits: Medical, dental, and vision benefits, Paid time off plan, 401(k) savings plans, Health Savings Account, Flexible Spending Accounts, Health Lifestyle Programs, Employee Assistance Program, Voluntary Benefits and Employee Discounts, Career Development, Disability benefits, Life Insurance, Parental leave, Adoption benefits, Tuition Reimbursement
Skills & Requirements
Must-have
marketing tactics to attract customers
increase walk-in traffic and lead volume
marketing tools and brand guidelines
customer acquisition and demand generation
align local dealer activation
Nice-to-have
customer needs and satisfaction
creative original thinking
effective communication concepts
relationship management techniques
external provider management
Key Requirements
Proven experience planning and executing multi-channel marketing
Experience tracking campaign performance using KPIs
Experience supporting field teams, dealers, or distributors