Smm-county-上海

AstraZeneca

Shanghai, China
Therapeutic area strategy
Marketing mix optimization
Product launch plans
Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength, and review and manage the Marketing mix for each product in the portfolio to optimize promotional effort

Job Summary

  • Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength, and review and manage the Marketing mix for each product in the portfolio to optimize promotional effort.
  • Lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities, ensuring effective cross functional collaboration and alignment to brand objectives.
  • Recruit talents to build the effective team, responsible for performance management for BMs, and provide coaching and feedback to team members to help improve their capabilities and enhance team effectiveness.

Matching Summary

Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength, and review and manage the Marketing mix for each product in the portfolio to optimize promotional effort.

Skills & Requirements

Must-have

  • Therapeutic Area Strategy
  • Marketing Mix Optimization
  • Product Launch Plans
  • Sales Forecasting
  • Cross-functional Brand Team Leadership
  • Budget Management
  • Promotional Expenditure Control
  • Marketing Effectiveness Tracking
  • KEE and HCP Relationship Management
  • Talent Recruitment and Performance Management
  • Monthly Business Review Submission

Nice-to-have

  • Global AZ Network Building
  • Ethical Standards and Compliance
  • Talent Pool Building
  • Team Coaching and Feedback

Key Requirements

  • Years of experience in Marketing
  • Experience in Pharmaceutical industry
  • Experience in Brand Management
  • Experience in People Management

Work Rights

Not specified

Tailored Resume

Cover Letter