You will lead the execution and optimization of large-scale campaigns on key platforms ensuring efficient ROI and pushing growth boundaries using attribution and automation tools
Job Summary
You will lead the execution and optimization of large-scale campaigns on key platforms ensuring efficient ROI and pushing growth boundaries using attribution and automation tools.
The role involves managing paid media strategies across Meta Ads, TikTok Business Center, and Google Ads with a focus on app campaigns and extracting critical insights using MMP tools like Singular and Appsflyer.
Rappi fosters an inclusive culture where all employees have equal opportunities regardless of gender identity, race, religion, nationality, age, disability, training, or experience.
Matching Summary
You will lead the execution and optimization of large-scale campaigns on key platforms ensuring efficient ROI and pushing growth boundaries using attribution and automation tools.
Skills & Requirements
Must-have
Meta Ads campaign management
TikTok Business Center expertise
Google Ads (MCC) management
Advanced Google Sheets skills
Appsflyer or Singular proficiency
Paid media budget management
Attribution modeling and analysis
Nice-to-have
Adopting new tools quickly
Problem identification and solution proposal
Use of AI tools like Claude
Team collaboration and inclusivity
Focus on performance marketing
Data cleaning and KPI tracking
Key Requirements
Degree in Engineering, Economics, or Administration
Proven experience managing performance budgets in Meta, TikTok, and Google Ads
Advanced expertise in Appsflyer or Singular
Expert-level Google Sheets skills
Familiarity with Google MCS and Adverstanding platforms