Senior Manager, Integrated Marketing Experience (imx) - Epics (philippines)

Coca-Cola

Taguig City, Philippines
**
8+ years experience in entertainment marketing
Proven track record scaling cultural platforms
Expertise in influencer ecosystem management
** Coca-Cola is seeking a Senior Manager for Integrated Marketing Experience (IMX) in Taguig City, Philippines, to lead the strategy and execution of culturally relevant marketing initiatives that enhance brand engagement and drive commercial impact. The ideal candidate should have over 8 years of experience in entertainment marketing, influencer strategy, and managing cross-functional teams. **

Job Summary

  • This role serves as the market subject matter expert shaping the EPICS strategy to drive brand relevance and commercial impact through entertainment and culture.
  • The successful candidate will lead senior stakeholder alignment across Marketing, IMX, and Cross Functional Teams to influence investment decisions and execution priorities.
  • Candidates must possess strong commercial acumen to manage rights valuation, contract negotiation, and ROI tracking while building a top-tier partner ecosystem.

Matching Summary

Match Score: 75

** Coca-Cola is seeking a Senior Manager for Integrated Marketing Experience (IMX) in Taguig City, Philippines, to lead the strategy and execution of culturally relevant marketing initiatives that enhance brand engagement and drive commercial impact. The ideal candidate should have over 8 years of experience in entertainment marketing, influencer strategy, and managing cross-functional teams. **

Skills & Requirements

Must-have

  • 8+ years experience in entertainment marketing
  • Proven track record scaling cultural platforms
  • Expertise in influencer ecosystem management
  • Strong commercial acumen for rights valuation
  • Experience leading cross-functional stakeholder programs

Nice-to-have

  • Deep cultural curiosity regarding youth trends
  • Growth mindset with passion for innovation
  • Ability to translate data into actionable stories
  • First-mover opportunities in cultural leadership

Key Requirements

  • 8+ years of experience in entertainment or integrated brand roles
  • Demonstrated experience managing agencies and rights holders
  • Strong analytical skills linking programs to transactions and ROI

Work Rights

Not specified

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