Senior Technical Business Analyst – Dam Solution (6-month Daily Rate Contract)
Wpp
London, United Kingdom
Daily rate contract; not specified; not specified
On-site
Senior business analyst experience
Enterprise dam implementation expertise
Metadata and taxonomy governance
WPP is seeking a Senior Technical Business Analyst to lead the discovery and requirements for implementing a Digital Asset Management solution that underpins their AI-powered marketing platform
Job Summary
WPP is seeking a Senior Technical Business Analyst to lead the discovery and requirements for implementing a Digital Asset Management solution that underpins their AI-powered marketing platform.
The role requires deep expertise in defining information architecture, including asset types, metadata schemas, and controlled vocabularies to ensure discoverability and reuse across global teams.
Candidates must possess strong technical skills to translate business needs into delivery-ready requirements for DAM configuration, integrations, and compliance with licensing and usage rights.
Matching Summary
WPP is seeking a Senior Technical Business Analyst to lead the discovery and requirements for implementing a Digital Asset Management solution that underpins their AI-powered marketing platform.
Salary
Daily Rate Contract; Not specified; Not specified
Skills & Requirements
Must-have
Senior Business Analyst experience
Enterprise DAM implementation expertise
Metadata and taxonomy governance
API and integration requirements
Creative operations workflows
Nice-to-have
Tenovos platform experience
AI-powered marketing platform knowledge
Strong facilitation skills
Hybrid work environment adaptability
Key Requirements
+5 years experience as Senior or Lead BA
Proven enterprise DAM implementation in advertising
Deep expertise in metadata and taxonomy governance