The Senior Manager, Content – WAMA Franchise is responsible for leading the creation, localization, and deployment of all content across the Franchise, ensuring excellence in storytelling and IMX integration
Job Summary
The Senior Manager, Content – WAMA Franchise is responsible for leading the creation, localization, and deployment of all content across the Franchise, ensuring excellence in storytelling and IMX integration.
This role is the content engine of the Franchise—ensuring all creative assets are on strategy, culturally relevant, high quality, and consistently delivered across all channels.
Partner with Bottler Marketing, Shopper, and Customer teams to produce localized retail, shopper, and OOH content and lead capability-building for Franchise and Bottler teams.
Matching Summary
The Senior Manager, Content – WAMA Franchise is responsible for leading the creation, localization, and deployment of all content across the Franchise, ensuring excellence in storytelling and IMX integration.
Skills & Requirements
Must-have
content creation and development
integrated marketing experience (IMX)
content production and studio management
cross-functional collaboration
content performance and insights
Nice-to-have
creative and cultural sensitivity
storytelling and art direction acumen
consumer- and data-led approach
adaptability and agility
growth mindset and continuous learning
Key Requirements
7-10+ years of experience
Bachelor’s degree in Marketing, Communications, Creative Production, or related field
Experience working with agencies and multi-market teams