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The National University of Singapore is seeking a qualified individual for the position of Assistant Manager/Senior Assistant Manager in Product Marketing, focusing on the growth of their education programmes. The ideal candidate will have extensive marketing experience, particularly within the higher education sector, and will be responsible for developing and executing marketing strategies, go-to-market plans, and performance tracking.
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Job Summary
This role supports the expansion of SSHSPH's education programme portfolio by driving market-facing strategies to increase enrolment and revenue.
The successful candidate will develop integrated marketing campaigns across print, digital, social media, and events while utilizing Salesforce for lead management.
Key responsibilities include executing go-to-market strategies for priority growth markets such as China, India, and Southeast Asia.
Matching Summary
Match Score: 75
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The National University of Singapore is seeking a qualified individual for the position of Assistant Manager/Senior Assistant Manager in Product Marketing, focusing on the growth of their education programmes. The ideal candidate will have extensive marketing experience, particularly within the higher education sector, and will be responsible for developing and executing marketing strategies, go-to-market plans, and performance tracking.
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Skills & Requirements
Must-have
5-7 years marketing experience
Salesforce CRM proficiency
Integrated multi-channel campaigns
Data-driven performance tracking
Go-to-market strategy development
Nice-to-have
Higher education sector background
Healthcare or professional services experience
Agency campaign planning exposure
Chinese market digital platform knowledge
Regional market localization skills
Key Requirements
Bachelor's degree in Marketing or Business
5-7 years progressively responsible marketing experience
Hands-on experience with CRM and analytics platforms