Senior Product Manager, Consumer Acquisition And Personalization

VF Corporation

Base: $151,200.00 - $189,000.00 usd annually; bonu...
5+ years consumer growth experience
Ai and advanced analytics application
Personalization and experimentation platforms
This role drives growth by acquiring new consumers efficiently and delivering personalized experiences across digital touchpoints

Job Summary

  • This role drives growth by acquiring new consumers efficiently and delivering personalized experiences across digital touchpoints.
  • The ideal candidate will blend analytical rigor with customer empathy to translate data into actionable experiences using AI.
  • VF Corporation offers a competitive hiring range of $151,200.00 to $189,000.00 USD annually plus potential incentive awards.

Matching Summary

This role drives growth by acquiring new consumers efficiently and delivering personalized experiences across digital touchpoints.

Salary

Base: $151,200.00 - $189,000.00 USD annually; Bonus/Equity: Eligible for annual incentive plan or commission; Benefits: Medical plan rates available on MyVFbenefits.com

Skills & Requirements

Must-have

  • 5+ years consumer growth experience
  • AI and advanced analytics application
  • Personalization and experimentation platforms
  • Data analytics and performance measurement
  • Cross-functional collaboration skills

Nice-to-have

  • CDP and recommendation system experience
  • Subscription or marketplace platform background
  • Prior people leadership at scale
  • GenAI content generation expertise
  • Ethical AI and privacy compliance knowledge

Key Requirements

  • 5+ years in consumer growth or digital product
  • Demonstrated experience applying AI to marketing problems
  • Hands-on experience with personalization platforms

Work Rights

Not specified

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