Manager, Media and Digital, Greater China - Disney Cruise Line
THE WALT DISNEY COMPANY (SOUTHEAST ASIA) PTE. LIMITED
Singapore, Singapore
Office-based
8+ years social and digital marketing experience
Deep understanding of china digital platforms
Fluent in mandarin and english
The Walt Disney Company is seeking a Manager for Media and Digital focused on the Greater China region to lead social and digital marketing strategies for Disney Cruise Line. The role requires a creative and proactive individual with extensive experience in digital marketing, particularly within the Chinese market, to drive brand awareness and engagement
Job Summary
This role leads the development and execution of social and digital strategies across Mainland China, Hong Kong, and Taiwan to drive awareness and bookings for Disney Adventure.
The ideal candidate will collaborate with internal teams and agencies to ensure all content reflects the Disney Cruise Line brand identity and meets storytelling standards.
Success requires a proactive individual with a passion for storytelling who can leverage data insights and social listening to optimize campaign performance and ROI.
Matching Summary
Match Score: 85
The Walt Disney Company is seeking a Manager for Media and Digital focused on the Greater China region to lead social and digital marketing strategies for Disney Cruise Line. The role requires a creative and proactive individual with extensive experience in digital marketing, particularly within the Chinese market, to drive brand awareness and engagement.
Skills & Requirements
Must-have
8+ years social and digital marketing experience
Deep understanding of China digital platforms
Fluent in Mandarin and English
Experience managing agencies and budgets
Full-funnel marketing and optimization skills
Nice-to-have
Travel and hospitality industry background
Adobe Photoshop proficiency
Strategic creative thinking abilities
Strong stakeholder management skills
Proactive and self-motivated attitude
Key Requirements
Minimum 8 years of proven experience in social and digital marketing
Bachelor's degree or diploma in Marketing, Communications, Media, or related field