Senior Group Ka Manager

Haleon

Shanghai, China
On-site
Douyin content and paid media strategy
Paid media roi target achievement
Cross-functional collaboration with mkt, bd/sales, product, tmkt, sc
Haleon is seeking a Senior Group Ka Manager in Shanghai to develop and execute content and paid media strategies for their Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have over five years of experience in brand social marketing or Douyin e-commerce management, along with strong analytical and collaboration skills

Job Summary

  • Fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on Douyin platform, driving brand 5A assets, brand search and paid media efficiency.
  • Lead the strategy for Douyin and brand advertising, being accountable for advertising ROI and managing the E-marketing budget to maximize overall content marketing ROI.
  • Collaborate closely with Brand Marketing, Douyin Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure seamless integration of marketing activities.

Matching Summary

Match Score: 85

Haleon is seeking a Senior Group Ka Manager in Shanghai to develop and execute content and paid media strategies for their Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have over five years of experience in brand social marketing or Douyin e-commerce management, along with strong analytical and collaboration skills.

Skills & Requirements

Must-have

  • Douyin content and paid media strategy
  • Paid media ROI target achievement
  • Cross-functional collaboration with MKT, BD/Sales, Product, TMKT, SC
  • Douyin EMKT mastery
  • Data-driven decision making
  • High sensitivity to content trends

Nice-to-have

  • Agile, performance-focused culture
  • Deep human understanding and trusted science
  • Strategic vision with operational detail focus
  • Strong curiosity and learning agility

Key Requirements

  • Bachelor's degree or above
  • 5+ years of experience in brand social marketing or Douyin e-commerce business management
  • Experience with 500 million RMB business is preferred
  • Mastery of Douyin EMKT (Doujin, Xingtu, Yuntu)
  • Exceptional Data Analysis Skills
  • Strong Leadership & Collaboration Skills

Work Rights

Not specified

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