Caltrate Otc Marketing Intern

Haleon

Hybrid
Market pain point insight
Competitor data analysis
Product selling point analysis
Haleon is seeking a Marketing Intern for their Caltrate brand, focusing on product strategy development, market analysis, and interdepartmental communication. The ideal candidate should possess strong communication skills, multitasking abilities, and familiarity with marketing principles, along with proficiency in English and Chinese

Job Summary

  • Participate in the strategic planning and execution of new Caltrate brand products, including market pain point insights, competitor data analysis, product selling point analysis, and product P&L forecasting.
  • Engage in cross-departmental communication with legal, finance, and material review teams to facilitate brand project implementation.
  • Liaise with external agencies to refine plans, convey brand concepts and product information, and develop innovative marketing strategies to boost product sales.

Matching Summary

Match Score: 85

Haleon is seeking a Marketing Intern for their Caltrate brand, focusing on product strategy development, market analysis, and interdepartmental communication. The ideal candidate should possess strong communication skills, multitasking abilities, and familiarity with marketing principles, along with proficiency in English and Chinese.

Skills & Requirements

Must-have

  • market pain point insight
  • competitor data analysis
  • product selling point analysis
  • product P&L forecasting
  • cross-departmental communication
  • external agency liaison
  • innovative marketing methods

Nice-to-have

  • responsibility and attention to detail
  • strong communication and resilience
  • multitasking capability
  • marketing sense and data sensitivity
  • understanding of Douyin and Xiaohongshu
  • excellent English and Chinese expression

Key Requirements

  • Weekly availability of at least 4 days for a minimum of 4 months
  • Proficient in Office Suite (PPT, Excel, Teams, Outlook)
  • Previous internship experience in FMCG or Agency is a plus
  • Experience with social platforms like Douyin and Xiaohongshu is a plus
  • Fluent in both spoken and written English and Chinese

Work Rights

Not specified

Tailored Resume

Cover Letter