Manager, Crm And Digital

Universal Music Group

Base: $70,300 - $80,000; bonus/equity: not specifi...
3+ years email marketing experience
Fluent in spanish language
Paid media expertise on meta tiktok google
The role involves developing comprehensive email and SMS strategies to optimize customer journeys and increase retention and lifetime value for Universal Music Group's global fanbase

Job Summary

  • The role involves developing comprehensive email and SMS strategies to optimize customer journeys and increase retention and lifetime value for Universal Music Group's global fanbase.
  • Candidates must possess deep expertise in paid media campaigns across Meta, TikTok, and Google Ads while leveraging data-driven insights to drive measurable business results.
  • The position offers a competitive salary range of $70,300 - $80,000 along with extensive benefits including mental health coverage, fertility support, and flexible time off policies.

Matching Summary

The role involves developing comprehensive email and SMS strategies to optimize customer journeys and increase retention and lifetime value for Universal Music Group's global fanbase.

Salary

Base: $70,300 - $80,000; Bonus/Equity: Not specified; Benefits: Comprehensive medical/dental/vision, 401(k) match, PTO, parental leave, wellbeing reimbursements

Skills & Requirements

Must-have

  • 3+ years email marketing experience
  • Fluent in Spanish language
  • Paid media expertise on Meta TikTok Google
  • Customer segmentation and journey mapping
  • A/B testing and performance optimization
  • Adobe Suite proficiency required

Nice-to-have

  • Experience with Attentive platform
  • Knowledge of HTML and CSS basics
  • Understanding of Latin audiences
  • Pop/rock music genre appreciation
  • Entrepreneurial mindset in dynamic environment

Key Requirements

  • 3+ years email marketing experience
  • Fluent Spanish speaker
  • Required Adobe Suite skills
  • Proven track record in paid ads
  • Strong analytical and project management skills

Work Rights

Not specified

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